Twitter, Facebook and management
May 20, 2012
Emotional contagion is a fact of life. It means that our moods and even physical health are created in interaction with other people. We tilt either to the positive or the negative as a result of our relations, and the further relations, the people that we relate with have. It is a chain that goes far beyond the horizon. This is why we can no longer see our minds as independent and separate but as thoroughly social. Our mental life is co-created in a larger and larger interconnected network. What we have called the individual mind is something that arises continuously in relationships between people.
Our social interactions also play a role in shaping our brain. We know now that repeated experiences sculpt the synaptic connections and rewire our brain. Accordingly, our relationships gradually frame our neural circuitry. Being chronically depressed by others or being emotionally nourished and enriched has lifelong impacts.
Mainstream thinking sees the social in social business as a platform or a community, on a different level from the individuals who form it. The social is seen as separate from the individuals.
The approach suggested here follows a different reasoning and sees individuals as social. Both the individual and the social are then about interaction, where the individual is interaction inside and the social is interaction outside. The inside and outside cannot be separated or understood separately.
Interaction starts with recognition. It is about granting attention to others and making room for them in our lives. Being recognized has tremendous significance. People in traditional companies were often stuck in narrow, repetitive patterns of communication that provided them with numbing, repressive and even neurotic experiences.
Leading and following in the traditional corporate sense have seen the leader making people follow him through motivation and rewards. The leader also decided who the followers should be.
When seen through the logic of social media, leading and following have a very different dynamic. Leading in this new social business sense is not position-based, but recognition-based. People, the followers, also decide. The leader is someone people trust to be at the forefront in an area which is temporally meaningful for them. People also recognize as the leader someone who inspires, energizes and empowers them.
Another huge difference from traditional management thinking is that because of the diversity of contexts people link to, there can never be just one “boss”. Thus, an individual always has many leaders that she follows. You might even claim that from the point of view taken here, it is highly problematic if a person only has one leader. It would mean attention blindness as a default state.
Following is at best a process of active, creative learning through observing and simulating desired practices. Leading is doing one’s work in an open, inspiring and transparent way. Leading is engaging with people and being reflective. Patterns of recognition and patterns of communication are the most predictive activities there are in forecasting viability, agility and also human well-being.
Identity is a pattern in time. The individual and the social are born, and form one another at the same time. You can’t add a social layer to what you do, or to your IT systems – you are social!
.
Thank you Ralph Stacey, Doug Griffin, Ken Gergen and Dian Marie Hosking
Small worlds
March 27, 2011
I was taking part in a training course on the management during an extreme national emergency. As a part of the program, we went through an exercise that simulated a deep global crisis with severe implications for the governance of Finland. Although the gravity of the situation as it was expressed in the daily briefings was beyond anything we really experience, or can think of, at home today, all aspects of the apocalyptic views presented are actually a reality somewhere in the world at this very moment. This led me to reflect on my learning.
Another reason for writing this was what is actually happening in real life at home. Finland has traditionally been one of the most pro-European Union countries. But now the government seems to be blindsided by the rise of the populist anti-euro party. In the face of the assault of the “True Finns” the Social Democrats too seem to be abandoning their pro-EU roots. If this trend continues after the elections, where are we heading?
The experience brought by the Internet is that all people on our planet are only a few links, or handshakes, away from each other. The claim is that even when two people don’t know each other or do not have a friend in common, only a short chain of intermediaries separates them. Stanley Milgram performed his first famous experiments even before the era of the mobile phone and the web. His results indicated a median chain length of less than six (degrees of separation). The research was groundbreaking in suggesting that the whole global human society is an interdependent network characterized by extremely short path lengths. If the median was just below six in 1967, it is safe to assume that the number is even lower today.
The dominant ways of thinking about the world have their origins in Newtonian mechanics in which the universe was simply the sum of independent parts. At the moment, this part – whole thinking is being directly applied to the ways we think. Interdependence plays a minor role and is anyway seen as the result of a deliberate choice. The populist thinking follows the logic that we can choose not to be interdependent.
I learned last week that leaders cannot know what the outcomes of their actions are. This is because what really happens arises in the complex interplay of many actors with many intentions, which is why leaders cannot choose outcomes although they can choose their next action. We often create things together that nobody wants to create
Nothing ever happens in an independent way.
Interdependent individuals relate to each other in a responsive manner, with a gesture from one party calling forth a response from another. George Herbert Mead was the first social psychologist to take the stance that meaning arises in the responsive interaction between gesture and response. The important implication is that meaning does not then arise independently in each actor first to be then subsequently expressed in action. Actions are not independent. Meaning is not attached to any single act but is perpetually created in interaction. Knowing is then a property of the interaction. Cognition is relational.
Our perception of the world is confined to groups of immediate acquaintances. Sometimes this is good news, sometimes very bad.
The old ways of understanding human behaviour are not up to the task any more. In contrast to Newtonian traditions, the science of social networks offers an entirely new way of understanding the interdependent human society.
Let’s imagine your house is on fire. Luckily there is a lake nearby. But you are alone. You run back and forth but without some help you may not be able to carry water fast enough. Lets then suppose that you are not alone, and people around you want to help. If you have seen old movies where this happens, a peculiar form of organization emerges. People form a line from the lake to the house passing full buckets of water towards the house and empty buckets back towards the lake. What is happening is called a “bucket brigade”. It is not about the individuals or the community but about a particular form of emergent linking that at the same time distributes the task at hand and integrates the efforts of the people in a coordinated way. If we take the idea of the bucket brigade and connect it with the notion of the small world network, we have a global concept of participation.
A better understanding of social networks is essential for facing the new threats in the world. They are only a few handshakes away, whether we want it or not. This better understanding of interdependence also leads to the necessity for empathy and participation. Stanley Milgram proved that the distance between the fires and the lakes in our world is very, very short indeed. This is why we need to take part in the bucket brigades, and not only when our own house is on fire.
.
Thank you Duncan Watts, Ralph Stacey, Kim Mattsson, Torsti Astrén, Arto Kujala, Marjo Korkeamäki and Anna-Mari Pesonen. Thank you Olli Haikala for coaching. Thank you Lapin Lennosto for the photo
More on networks













